The lightbulb moment happened when our founder, Mica, became a mother, hired a nanny for her then newborn daughter and realized that the uniforms available in the market were not what she thought her nanny deserved.

With our humid climate, she couldn’t believe that the available uniforms were not made of breathable material. The designs were also boxy and not something that would get anyone excited to wear. 

Being a working mom who was out almost the entire day,

Mica knew that her daughter would spend most part of the day with her nanny.

She would be her daughter’s second “nanay’’. The thought of completely entrusting her then newborn daughter to someone she barely knew was scary. But she believed that by empowering a person, making them feel loved and good about themselves, would allow them to work better and reciprocate in the same way you treat them.

Naynay (not neyney) was coined by Mica’s nephew for his second mom (his nanny). It is a play on the word ‘Nanay’. It is fitting for the brand because Naynay creates in order to empower and celebrate EVERY woman and the amazing work they do.